Alfa Romeo used the 2026 Paris Motor Show to unveil the Cuorerosso, a striking 2+2 concept that the Italian brand calls a design manifesto. The name joins the Italian words for heart (cuore) and red (rosso), and Alfa says the car is built on three pillars: red, Italy and sportiness.
Alfa is clear that the Cuorerosso is not a preview of a specific production model, and the concept itself will not be built. Instead, it sets the design language and engineering direction for the next generation of Alfa Romeos — the brand says this language will shape its new models from 2028.
Alfa Romeo Cuorerosso at a glance
- Body
- 2+2 coupe, counter-opening doors
- Length
- 4700 mm
- Width
- 1980 mm
- Height
- 1331 mm
- Wheelbase
- 2930 mm
- Weight
- 1750 kg
- Drag coefficient
- 0.28 Cd
- Powertrain
- Twin-turbo V6 (approx. 565 hp) + batteries (approx. 350 kW), Q4 AWD
Design: Bellezza Necessaria
The Cuorerosso was created by Alfa Romeo's Centro Stile in Turin, which approached the car as a block of material to be sculpted rather than drawn. Alfa calls the philosophy behind it Bellezza Necessaria — necessary beauty — which strips out anything superfluous and gives every element a job to do.
Familiar Alfa cues are reworked rather than retired. The sculpted Scudetto grille sits at the centre of a reinterpreted Trilobo face, built from backlit triangles that pulse like a heartbeat, and the same rhythm animates the driver's welcome light. A 3×3 light signature frames the front, with active air intakes hidden inside the headlamps.
Aerodynamics drive the shape. See-through mirrors let air flow through them, the surfaces run uninterrupted, and at the back a Coda Tronca truncated tail and a low integrated diffuser help the concept to a 0.28 drag coefficient.
The body is finished in Liquid Ink Red, with flush glazing, no conventional door handles and counter-opening doors. The wheels are perforated titanium, each made from a single piece of metal.
Inside
The cabin has four individual seats, a centre console that runs the length of the interior, and a driver-focused cockpit. Alfa's Magma console keeps screens and controls hidden until they are needed, while the Cannocchiale instrument binnacle physically reshapes itself between two driving modes. The Con-tatto steering wheel is a modern take on Alfa's classic three-spoke design, paired with steer-by-wire. Seats are trimmed in Poltrona Frau nubuck.
Hybrid V6 performance
Underneath, the Cuorerosso points to a multi-energy strategy. Alfa says future models will be offered with full-electric, plug-in hybrid, mild hybrid and full hybrid powertrains, on flexible architectures covering models up to 4.7 metres long, with room for high-performance Quadrifoglio versions.
For the top of that range, Alfa pictures a 2.9-litre V6 full hybrid with Q4 all-wheel drive, a torque-converter automatic and a carbon-fibre driveshaft. On its own website, Alfa quotes the concept's twin-turbo V6 at around 565 hp, working with lithium-ion batteries delivering around 350 kW; no combined system output has been given. The concept also features air suspension and Brembo carbon-ceramic brakes with Alfa Romeo-specific callipers.
Technology, function and quality are always at the service of emotions and driving pleasure.
What it means for Australian buyers
Alfa Romeo has not announced a production model based on the Cuorerosso, a launch date or any plans for Australia. What the concept does confirm is that the brand's next cars are set to keep combustion power in the mix — including a hybridised V6 — alongside full electrics, while carrying a bolder, more sculpted look.
FAQs
Will the Alfa Romeo Cuorerosso go into production?
No. Alfa Romeo says the Cuorerosso is a design manifesto rather than a preview of a specific production car, and the concept itself will not be built. Its design language is intended to shape new Alfa Romeo models from 2028.
What engine does the Cuorerosso have?
Alfa Romeo quotes a twin-turbo V6 of around 565 hp working with lithium-ion batteries delivering around 350 kW. For future production models, it pictures a 2.9-litre V6 full hybrid with Q4 all-wheel drive, a torque-converter automatic and a carbon-fibre driveshaft. No combined output has been given.
How big is the Cuorerosso?
The concept is 4700 mm long, 1980 mm wide and 1331 mm high, on a 2930 mm wheelbase, and weighs 1750 kg.
Is the Cuorerosso coming to Australia?
Alfa Romeo has made no announcement about the Cuorerosso or any production model derived from it for Australia.